Lita Reyes is an accomplished marketing strategist who advises growing businesses on all aspects of direct marketing and marketing communications, specializing in designing, managing and executing customer acquisition and retention programs directly or through agencies. She excels at facilitating collaborative and creative problem solving by assembling cross-functional teams to better understand customer needs and segmentation, usage models and competitive offerings. An advocate of disciplined thinking, Ms. Reyes works with stakeholders from engineering, product marketing and sales to define clear messaging, positioning, pricing and overall branding strategies for product and market launch plans. She also helps clients maintain focus on increasing sales results while building sustainable operations and processes during tactical execution. With an extensive corporate, agency and start-up career, she is a 19-year veteran with a track record of developing successful and measurable marketing and sales support programs for a variety of clients including consumer packaged goods (CPG) manufacturers like Lever Brothers and Oscar Mayer, financial services firm Charles Schwab, telecommunications providers AT&T and Sprint along with high-tech companies BEA and Cisco. Previously, at M&M/Mars, Ms. Reyes had 8 years of direct field experience selling to premier regional grocery stores in the southeast, such as Publix. Leveraging her formidable CPG and retail grocery experience, Ms. Reyes recently created an entrepreneurial venture, First Sip, entering the wine industry with a gift item targeted at novice wine drinkers. Her premise is to encourage wine enjoyment by educating consumers about how to pair wine with food. Ms. Reyes has an MBA with honors from Florida Atlantic University, and a BS in Business Administration from the University of Florida. She has studied in Osaka and worked in Brussels, London, Madrid, Milan, and Paris.