Lita Reyes is an accomplished business development and marketing executive who is energized by delivering results for her clients in both corporate and social enterprise environments. Lita is exceptionally effective at networking and presenting to executives, and is passionate about the intersection of money and meaning.

After establishing a solid foundation of marketing and sales success in the consumer packaged goods (CPG) and telecommunications industries, Lita launched Reyes Marketing in 1998 to reach a more diverse range of customers and attack greater business challenges. Through her consulting work, she built additional expertise with financial services, high-tech and start-up customers, while continuing to serve clients in CPG and telecom. Clients have included CPG manufacturers like Lever Brothers and Oscar Mayer, financial services firm Charles Schwab, telecommunications providers AT&T and Sprint along with high-tech companies BEA and Cisco. Previously, at M&M/Mars, Lita had direct field experience selling to premier retail channel partners.

Throughout her career, Lita has sought opportunities to collaborate with mission-based leaders and businesses that align with her personal passions. A volunteer service trip to Namibia in 2007 galvanized her resolve to bring her business skills to bear within organizations working toward a greater good. She currently enjoys a mix of clients in both the for- and non-profit sectors and continues to deliver strong results for all.

Lita has an MBA with honors from Florida Atlantic University, and a BS in Business Administration from the University of Florida. She has studied in Osaka and worked in Brussels, London, Madrid, Milan, Otjiwarongo (Namibia) and Paris.